Senin, 30 Juni 2014

[N676.Ebook] Ebook Download Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods, by Ashok Charan

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Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods, by Ashok Charan



Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods, by Ashok Charan

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Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods, by Ashok Charan

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

  • Sales Rank: #1718673 in Books
  • Published on: 2015-10-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .90" w x 6.00" l, 1.80 pounds
  • Binding: Paperback
  • 720 pages

From the Inside Flap
The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.

At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.

Anchored in this age of transformations, Marketing Analytics devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. The book is tailored to meet the needs of marketing professionals as it focusses on market research methods and analytic techniques used by practitioners for refining marketing strategies, and taking day-to-day business decisions. It is ideal too for business management students who wish to pursue careers in consumer marketing.

About the Author
Ashok Charan is Associate Professor at the NUS Business School, National University of Singapore.

Ashok has experience in general management, marketing, corporate planning, business development and market research. His 25 years' industry experience cuts across Nielsen, Hindustan Unilever and Wipro. At Nielsen, he assumed a number of roles including Managing Director for Singapore and Regional Area Client Director — Asia Pacific.

Ashok joined the NUS Business School on a full time basis in 2009. He currently teaches marketing courses for Executive MBA, MBA and BBA Honours.

He has worked with a wide range of clients spanning many business sectors, and he remains active in consulting in the areas of market research, analytics, data integration, and customer satisfaction research.

Ashok is a graduate from the Indian Institute of Technology, Delhi and a post-graduate in Business Management from the Indian Institute of Management, Calcutta.

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Rabu, 25 Juni 2014

[A581.Ebook] Ebook Free Regression Modeling Strategies: With Applications to Linear Models, Logistic Regression, and Survival Analysis (Springer Series in Statisti

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Regression Modeling Strategies: With Applications to Linear Models, Logistic Regression, and Survival Analysis (Springer Series in Statisti

Many texts are excellent sources of knowledge about individual statistical tools, but the art of data analysis is about choosing and using multiple tools. Instead of presenting isolated techniques, this text emphasizes problem solving strategies that address the many issues arising when developing multivariable models using real data and not standard textbook examples. It includes imputation methods for dealing with missing data effectively, methods for dealing with nonlinear relationships and for making the estimation of transformations a formal part of the modeling process, methods for dealing with "too many variables to analyze and not enough observations," and powerful model validation techniques based on the bootstrap. This text realistically deals with model uncertainty and its effects on inference to achieve "safe data mining".

  • Sales Rank: #1129366 in Books
  • Published on: 2001-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.35" w x 7.01" l, 2.24 pounds
  • Binding: Paperback
  • 572 pages

Review

From the reviews:

TECHNOMETRICS
"The book is an ambitious, and mostly successful, attempt to disseminate effective strategies for the use of regression techniques. Many of the examples are from the medical area, in which the author has worked for many years and has accumulated a wealth of experience. It is written in a clear and direct style…definitely a valuable reference for modern applications of commonly used regression techniques. Data analysis, particularly users of S-PLUS, with experience in the application of these tools will benefit the most from this book."

SHORT BOOK REVIEWS

"This is a book that leaves one breathless. It demands a lot, but gives plenty in return.� ... The book has many sets of programming instructions and printouts, all delivered in a stacato fashion. Sets of data are large. Many different types of models and methods are discussed. There are many printouts and diagrams. Computer oriented readers will like this book immediately. Others may grow to like it. It is an essential reference for the library."

STATISTICAL METHODS IN MEDICAL RESEARCH

"This is the latest volume in the generally excellent Springer Series in Statistics, and it has to be one of the best. Professor Harrell has produced a book that offers many new and imaginative insights into multiple regression, logistic regression and survival analysis, topics that form the core of much of the statistical analysis carried out in a variety of disciplines, particularly in medicine. ... Regression Modelling Stategies is a book that many statisticians will enjoy and learn from. The problems given at the end of each chapter may also make it suitable for some postgrdauate courses, particularly those for medical students in which S-PLUS is a major component. Working through the case studies in the book will demonstrate what can be achieved with a little imagination, when modelling complex and challenging data sets. So here we have a truly excellent, informative and attractive text that is highly recommended."

MEDICAL DECISION MAKING

"Over the past 7 years, I have probably read this book, on its preversion, a half-dozen times, and I refer to it routinely. If my work bookshelf held only one book, it would be this one. The book covers, very completely, the nuances of regression modeling with particular emphasis on binary and ordinal logistic regression and parametric and nonparametric survival analysis...Harrell very nicely walks the reader through numerous analyses, explaining and defining his model-building choices at each step in the process. It is refreshing to have an author present choices and actuallly defend an approach, and in this manner."

"This book emphasizes problem solving strategies that address the many issues arising when developing multivariable models … . The author has a very motivating style and includes opinions, remarks and summary … . The logical path chosen on how to present the material is excellent. … considering the fun I had reading the book, I think that the author’s aims are met and I highly recommend everybody to have a look at the book. Moreover, I recommend purchasing the book to any library." (Diego Kuonen, Statistical Methods in Medical Research, Vol. 13 (5), 2004)

"It is a book that tries to show us how many different tools may be used in combination for regression analysis. … The author gives us plenty of references (466!) to textbooks and papers where we may read more about individual topics; most chapters end with suggestions for further reading and problems. … Many tools are illustrated in five chapter-long case studies. … the author has written a very inspiring book which should be able to teach most of us something … ." (S�ren Feodor Nielsen, Journal of Applied Statistics, Vol. 30 (1), 2003)

"This book could serve as a wonderful textbook for a graduate-level or upper undergraduate-level data-analysis class. There are plenty of hands-on exercises … . From a researcher’s perspective, there are enough interesting ideas to easily stimulate research on other fruitful avenues. From an applied statistician’s perspective, the book fills an important gap in the field and would serve as an ideal resource. … a well laid-out, enjoyable book. I wholeheartedly recommend it … to anyone interested in the strategies of intelligent data analysis." (Sunil J. Rao, Journal of the American Statistical Association, March, 2003)

"Regression Modeling Strategies is largely about prediction. … The book is incredibly well referenced, with a 466-item bibliography. … Harrell very nicely walks the reader through numerous analyses, explaining and defining his model-building choices at each step in the process. It is refreshing to have an author present choices and actually defend an approach … . I found his arguments very convincing. Certainly, if you are interested in developing or validating prediction models, you will likely find this book to be very valuable." (Mike Kattan, Medical Decision Making, March/April, 2003)

"Professor Harrell provides descriptions of statistical strategies intended for the analysis of data using linear, logistic and proportional hazard regression models. … Harrell combines statistical theory with a modest amount of mathematics, data in the form of case studies, implementation of regression models, graphics and interpretation making it attractive to Masters or PhD level graduate students as well as biomedical researchers. … this is an excellent book for serious researchers." (Max K. Bulsara, Lab News, August/September, 2002)

Most helpful customer reviews

0 of 0 people found the following review helpful.
Keystone book, essential practice text after having some statistical theory
By Jan Galkowski
I bought this text after using and learning about Professor Harrell's contributions through the literature and through the R and S computing communities. Others have written how wonderful Professor Harrell's software is to use, and how carefully he has thought about the entire cycle of doing statistics, including transparent analyses and publication using LaTeX.

But the book is a joy, balancing theoretical concerns, a masterful selection of literature, and solid assessments and presentations of actual examples. Professor Harrell demonstrates how powerful these techniques are, and the material moving them. These insights are key in a time when increasingly people want to just dump numbers into a package and get something out of it, an analytical behavior often justified by cost and time pressures. (If it's wrong results you want, it's trivially easy to get those, even if they LOOK wrong.) Professor Harrell shows it needn't be that hard, with tools from the CRAN (the R community source), many good ones which he and colleagues contributed. But he also shows that it's important to keep an eye on the parts of these, and be wary of pitfalls.

Professor Harrell is also candid in his assessments, even after giving enthusiasts for a technique he critiques the benefit of the doubt. I find his comparison of cross-validation with bootstrap validation wonderful, and his discussion of standard assessments of models like R^2 refreshing.

Check out his lectures, too:

[...]

[...]

[...]

4 of 4 people found the following review helpful.
Exceptionally well-written text
By Daniel Sommerhauser
I found "Regression Modeling Strategies" to be a fantastic treatment of a wide assortment of model selection techniques. Harrell's writing style is quite lucid (assuming you've had graduate-level statistics coursework). Model selection/validation is arguably the most critical component of the statistical literature for many industry statisticians, and it is rare to find a textbook solely devoted to the merging of theory with practice. This is not to discredit other applied statistical texts; they represent a necessary foundation to master before a text like Harrell's can be understood with any depth.

It is often said that "All models are wrong but some are useful". To that I would follow with, "In the land of the blind, the one-eyed man is king". Harrell's text will help empower you as a statistical modeler. Personally, I think combining this book with Gelman and Hill's "Data Analysis" text creates about as good of a 1-2 punch that an applied statistician will ever find.

0 of 0 people found the following review helpful.
Great practical advice for modelers
By Howard Davidson
My initial temptation is to say this is the best statistics text ever, but it's all relative. It perfectly suits my current needs and state of development. The book claims to be intended for graduate level students in biostatistics and I think that is a fair assessment (I am self-taught, so how am I to know?).

I haven't even finished yet, but I am reading the text cover-to-cover after first perusing parts of chapter 10. This linear approach is facilitated by Prof. Harrell's excellent writing style.

The text has a practical bent, but with plenty of theory and references to back up the practical advice. You may find Harrell's views to be controversial. I have been forced to reconsider many of my notions about model-building.

I note that "r programming language" is a suggested tag for this product. While Harrell's Design and Hmisc packages are available to R users, the text actually refers to the use of S-PLUS and there may be subtle distinctions. As a Stata user, they're both alien to me, but this hasn't affected my enjoyment of the book.

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[N354.Ebook] Free Ebook Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), by Geoff

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), by Geoff

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

  • Sales Rank: #7762 in Books
  • Brand: Brand: HarperBusiness
  • Published on: 2014-01-28
  • Released on: 2014-01-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .65" w x 5.31" l, .47 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

From the Inside Flap
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle - which begins with innovators and moves to early adopters, early majority, late majority, and laggards - there is a vast chasm between the early adopters and the early majority.� While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.� The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.�

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.� He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

From the Back Cover
Praise for Previous Editions of Crossing the Chasm:

"Crossing the Chasm truly addresses the subtleties of high-tech marketing.� We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys

"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process.� In venture capital, chasm management is a widely used boardroom tool for emerging technology companies.� It works!"
- Joe Schoendorf, executive partner, Accel Partners

"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade.� If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group

About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Great update to the original
By graham
Having bought the original in the late 90's I was interested to see how the book had been updated. The new example companies are perfectly chosen and the core message of the book remains the same, I am not sure if there is a better marketing book out there that describes the issues a startup company goes through defining and creating a market and then trying to take it mainstream. Classic text, comprehensively and intelligently updated.

3 of 3 people found the following review helpful.
Read it twice
By Dave Stagner
When I was reading this book the first time, I commented on twitter about how great it was. A friend said I should turn around and read it again when I was finished, as I wouldn't get it all the first time. And I did, and he was right.

This is my new measure for quality books... books you read twice. This one should be read twice.

1 of 1 people found the following review helpful.
Relevant insights into start-up growth and challenges
By Christopher S. Stanford
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Sabtu, 21 Juni 2014

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From the Preface: “The name of Hermann Weyl is enshrined in the history of mathematics. A thinker of exceptional depth, and a creator of ideas, Weyl possessed an intellect which ranged far and wide over the realm of mathematics, and beyond. His mind was sharp and quick, his vision clear and penetrating. Whatever he touched he adorned. His personality was suffused with humanity and compassion, and a keen aesthetic sensibility. Its fullness radiated charm. He was young at heart to the end. By precept and example, he inspired many mathematicians, and influenced their lives. The force of his ideas has affected the course of science. He ranks among the few universalists of our time. This collection of papers is a tribute to his genius. It is intended as a service to the mathematical community….These papers will no doubt be a source of inspirations to scholars through the ages.”

�Volume I comprises 29 Articles written between 1908 and 1917.

  • Sales Rank: #9617009 in Books
  • Published on: 1968-01-01
  • Original language: German, English, French
  • Number of items: 4
  • Dimensions: 9.49" h x 6.18" w x 6.50" l, .0 pounds
  • Binding: Hardcover
  • 22 pages

From the Back Cover

From the Preface: “The name of Hermann Weyl is enshrined in the history of mathematics. A thinker of exceptional depth, and a creator of ideas, Weyl possessed an intellect which ranged far and wide over the realm of mathematics, and beyond. His mind was sharp and quick, his vision clear and penetrating. Whatever he touched he adorned. His personality was suffused with humanity and compassion, and a keen aesthetic sensibility. Its fullness radiated charm. He was young at heart to the end. By precept and example, he inspired many mathematicians, and influenced their lives. The force of his ideas has affected the course of science. He ranks among the few universalists of our time. This collection of papers is a tribute to his genius. It is intended as a service to the mathematical community….These papers will no doubt be a source of inspirations to scholars through the ages.”

Volume I comprises 29 articles written between 1908 and 1917.

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Sabtu, 07 Juni 2014

[W833.Ebook] Get Free Ebook Pop Ballad Piano for Beginners, by Mark Harrison

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Section One – The Basic Pop Ballad Comping Pattern
Section Two – Using Triad Inversions in the Right Hand
Section Three – Comping on a Pop Ballad Progression
Section Four – Adding Root-5th Arpeggios in the Left Hand
Section Five - Adding Open Triad Arpeggios in the Left Hand
Section Six - Adding Closed Triad Arpeggios in the Right Hand
Section Seven – Playing the Melody with Right Hand Single Notes
Section Eight - Playing the Melody with Right Hand Octaves
Section Nine - Playing the Melody with Right Hand Triads
Section Ten - Playing the Melody with Right Hand Sixth Intervals

Mark Harrison is one of the highest-rated contemporary music educators and authors in the world today. His instruction books are endorsed by Keyboard Magazine, Jazz Times, and Performing Musician Magazine, and are used at numerous music colleges and universities. Mark's books have helped many thousands of musicians in over twenty countries worldwide.

  • Sales Rank: #452121 in eBooks
  • Published on: 2012-07-14
  • Released on: 2012-07-14
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
The patterns are easy to play with a little pratice
By draedarockstar
When i read the book i was just starting to practice piano and the patterns in this book helped alot. very easy to play and with a little effort can be mastered quickly.

3 of 4 people found the following review helpful.
Learn to Play
By Sally S Smith
I have had other books in this series and they are typically good -b ut I think I should have ordered the hard copy

1 of 1 people found the following review helpful.
A good start for anyone who wants to get into Pop ...
By BROADWAY GEORGE
Mark delivers what the book promises. A good start for anyone who wants to get into Pop Ballad Piano.

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Kamis, 05 Juni 2014

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Applied Homogeneous Catalysis, by Arno Behr, Peter Neubert

Adopting a didactic approach at an advanced, masters level, this concise textbook provides an array of questions & answers and features numerous industrial case studies and examples, with references for further, more detailed reading and to the latest peer-reviewed articles at the end of each chapter. A significant feature is the book's treatment of more recently developed catalytic processes and their applications in the pharmaceutical and fine chemical industries, with an indication of their present and future commercial impact.
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  • Sales Rank: #3841448 in Books
  • Published on: 2012-04-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.47" h x 1.28" w x 6.70" l, 2.95 pounds
  • Binding: Paperback
  • 716 pages

Review

“High recommended and excellent value in the paperback format.” (Organic Process Research and Development Journal, 2012)

From the Inside Flap

Adopting a didactic approach at an advanced, masters level, this concise textbook provides an array of questions & answers and features numerous industrial case studies and examples, with references for further, more detailed reading and to the latest peer-reviewed articles

at the end of each chapter. A significant feature is the book's treatment of more recently developed catalytic processes and their applications in the pharmaceutical and fi ne chemical industries, with an indication of their

present and future commercial impact. Written by a dedicated lecturer with a wealth of experience in industry, this is an invaluable tool for practicing chemical engineers and chemists who need to advance their education in this vibrant and expanding field.

From the Back Cover
Adopting a didactic approach at an advanced, masters level, this concise textbook provides an array of questions & answers and features numerous industrial case studies and examples, with references for further, more detailed reading and to the latest peer-reviewed articles at the end of each chapter.

A significant feature is the book's treatment of more recently developed catalytic processes and their applications in the pharmaceutical and fine chemical industries, with an indication of their present and future commercial impact.

Written by a dedicated lecturer with a wealth of experience in industry, this is an invaluable tool for practicing chemical engineers and chemists who need to advance their education in this vibrant and expanding field.

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Rabu, 04 Juni 2014

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  • Sales Rank: #12052169 in Books
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Mayflower: The Voyage That Changed the World, by Christopher Hilton

The little band of Puritan emigres that left Southampton in 1620 to found a godly colony in America had no inkling that they were the forerunners of the greatest feat of nation-building in the early modern world. In this book Christopher Hilton recreates the lives and aspirations of the Pilgrims, from before their famous voyage on the Mayflower to the far-reaching and astonishing implications of their emigration.

The Mayflower pilgrims were unique in their reasons for leaving their homeland. Unlike the majority of emigrants they were not seeking material benefits. They had fled England for liberal Holland but, after a decade there, feared assimilation so they decided to journey across the Atlantic and try to survive the uncertainties of a new and distant land. Their driving force was freedom to worship God in the way their conscience told them was right. Yet their journey was not easy. They fled from persecution only for half of their band to die during the first winter in America. Disease and a degenerating relationship with the Wampanoag Indians later forced the rest of the colony to amalgamate with a less radical group in Boston.

While the Pilgrims' dream may not have been realised as they had hoped, their self-determination would inspire generations of aspirant migrants the world over. Their legacy played an important part in precipitating the imperial conflict with Britain after 1763 and would later stand at the core of the American ideal during the centuries following independence. Even the US Constitutions was, arguably, based upon the Puritans' own laws.

Using contemporary documents, Christopher Hilton explores the personalities as well as the philosophy of these extraordinary men and women. Mayflower: The Voyage that Changed the World is the first time the complete story of the Pilgrims has been told for many years and it will appeal to anyone with an interest in this epic Anglo-American story.

  • Sales Rank: #2835701 in Books
  • Brand: Brand: The History Press
  • Published on: 2005-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.07" w x 6.00" l, 1.28 pounds
  • Binding: Hardcover
  • 256 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

14 of 14 people found the following review helpful.
The Complete Story
By John Matlock
The story of the Mayflower and the voyage of the pilgrams to the new world has been told many times, but usually only in the shortest of ways. In this book Mr. Hilton has carefully researched the pilgrims, their travels and activities once they reached America. He tells the tale with knowledge, respect and a writing style that really leaves you wondering if they will survive the next problem.

Beyond the basic history, he provides some very interesting commentary on the long term effects of the document they all signed, the Mayflower Compact. He traces the sentiments, even some of the wording in the compact to the constitutions of other states, even to the United States Constitution. This was an aspect that I had never seen before.

There is some puzzlement with why they landed in Massachusetts. One document that I have heard of says that it was because they were out of beer on board. The brewing process kills all pathogens in dirty water. This is one way to clean the water for a sea voyage. I have no idea if this is true, but it's a very good story.

1 of 1 people found the following review helpful.
The story they don't teach us in school here in America
By D. Corbishley
I should say I know the author from working with him on another book and we talked about this one day at lunch in London. At school we are taught about the Pilgrims coming to what is now America but like most things we don't get the accurate store. They didn't come here for religious freedom, they already had it in Holland, they didn't want to mix with their Dutch neighbors. So they moved to where they could keep their group intact without mixing with those outside the group.

Good job Christopher!

See all 2 customer reviews...

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