Sabtu, 26 Oktober 2013

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[(Cam Design and Manufacturing Handbook )] [Author: Robert L. Norton] [Jun-2009], by Robert L. Norton

  • Published on: 2009-06-15
  • Binding: Hardcover

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Rabu, 23 Oktober 2013

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"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

  • Sales Rank: #2115228 in Books
  • Published on: 2008-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.75" w x 1.00" l, 3.00 pounds
  • Binding: Paperback
  • 752 pages

Most helpful customer reviews

9 of 11 people found the following review helpful.
Too complex
By Amazon Customer
While marketing is a complex subject, the authors are so caught up in the sounds of their academic prose. It assumes you remember concepts from previous chapters and does not do a good job of explaining important marketing concepts.

It is very dry reading. The case studies are old even as of the print date.

This book is so complex, that it is the first text book I have read that requires you to read all the side bar information.

Unfortunately this book was chosen by a professor who is no longer teaching the class in my school's MBA program. The new teacher also feels the text book is way too complex to get much out of it. I expect material to be something I can understand, not "geek" speak!

3 of 3 people found the following review helpful.
Waste of time and money
By kia
I had to purchase this book for my marketing strategy course in business school. It is not practical. you can read pages and pages but learn nothing simply because it doesnt teach anything. It doesnt teach anything about theories as well. For example many pages are written about importance of segmentation but doesnt say what is the best strategy for segmentation.
It is waste of money.

0 of 0 people found the following review helpful.
Good reference textbook, not easy to read.
By BBMoreB
I purchased this book for my Customer and Competitive advantage class. I was able to save money by buying this paperback international edition. It is the same as the hardback one that my classmates purchased. This is not a book that you can read cover-to-cover. It has a good index that makes searching easier. The cases studies are outdated but it makes a good reference text.

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Senin, 14 Oktober 2013

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Thrive: The Power of Evidence-Based Psychological Therapies

  • Sales Rank: #2206164 in Books
  • Published on: 1600
  • Binding: Hardcover

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Sabtu, 12 Oktober 2013

[P593.Ebook] Free Ebook Soil Ecology, by Ken Killham

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Soil Ecology is designed to meet the increasing challenge faced by today's environmental scientists, ecologists, agriculturalists, and biotechnologists for an integrated approach to soil ecology. It emphasizes the interrelations among plants, animals, and microbes, by first establishing the fundamental physical and chemical properties of the soil habitat and then functionally characterizing the major components of the soil biota and some of their most important interactions. The fundamental principles underpinning soil ecology are established and this then enables an integrated approach to explore and understand the processes of soil nutrient (carbon, nitrogen, and phosphorus) cycling and the ecology of extreme soil conditions such as soil-water stress. Two of the most topical aspects of applied soil ecology are then selected. First, the ecology of soil pollution is examined, focusing on acid deposition and radionuclide pollution. Second, manipulation of soil ecology through biotechnology is discussed, illustrating the use of pesticides and microbial inocula in soils and pointing toward the future by considering the impact of genetically modified inocula on soil ecology.

  • Sales Rank: #2064400 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 1994-04-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .59" w x 5.98" l, .90 pounds
  • Binding: Paperback
  • 264 pages
Features
  • Used Book in Good Condition

Review
"...Advanced undergraduates, graduates, and faculty in soil science or any related discipline will value Kilham's unique perspective." M.G. Messina, Choice

"...highly readable and will likely serve to excite undergraduates, even those not previously exposed to soil science, with an appreciation for the diversity of conditions and organisms occurring in soils...will likely serve to interest undergraduates and beginning graduate students in basic and applied aspects of soil ecology." Knute Nadelhoffer, �coscience

"Soil Ecology emphasizes microbes but maintains a broad outlook. It is an excellent exposition of soil ecology. The text belongs on the bookshelf of any biologist interested in the environment and of some biologists who should be. I enjoyed reading the book and recommend it highly." D. A. Crossley Jr., BioScience

"...Kilham treads his way warily and largely successfully...the outcome is a well-integrated book..." Peter Moore, New Scientist

"A definite must for all who are interested in ecology, environmental science, plant science, microbiology, and agriculture." Northeastern Naturalist

Most helpful customer reviews

0 of 0 people found the following review helpful.
good prompt service
By cmelton
Good service with prompt delivery. Very appreciative of how fast I received the book for my class.

0 of 2 people found the following review helpful.
Soil Ecology
By Maurice Cunningham
Soil Ecology met the criteria described on your site, and proved to be an excellent book on the subject. It covers the scientific and practical application in a simple and practical way.

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Rabu, 09 Oktober 2013

[T642.Ebook] Free PDF Rescue Your Money: How to Invest Your Money During these Tumultuous Times, by Ric Edelman

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Rescue Your Money: How to Invest Your Money During these Tumultuous Times, by Ric Edelman

In this updated edition of Rescue Your Money, New York Times bestselling author and investment guru Ric Edelman offers no-nonsense, practical advice for how to keep your investments safe in any economic climate.

Everyone knows that the ideal investment strategy is to buy low and sell high. But how do you know what stocks will pay off? And how do you know when it’s the right time to sell? No matter what you hear, there’s no such thing as a sure bet: following fads, listening to the media, and even taking the advice of an investment manager on a roll won’t guarantee a payout. To help you understand how to do it correctly, Edelman shows you the one major goal you should have as you seek investment success; the two major obstacles you’ll encounter; the one big question you’ll have to face; and two basic “truths” that confront—and confound—every investor.

If you’re scared or confused about how to handle your investments and fed up with “advice” from brokers, advisors, and media darlings that has cost you huge sums and placed your financial security at risk, the cure is in your hands. With a cheerful tone that will boost even the most panicked investor’s spirit, Edelman reveals the best investments you can make right now to Rescue Your Money.

  • Sales Rank: #16872 in Books
  • Published on: 2016-07-19
  • Released on: 2016-07-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.00" h x .50" w x 5.00" l, .0 pounds
  • Binding: Paperback
  • 208 pages

About the Author
Ric Edelman, one of the nation’s best-known and most successful financial advisors, is a New York Times bestselling author with a weekly PBS television show and WABC radio program, as well as a nationally syndicated column. He serves as the resident financial expert for The Dr. Oz Show and is a regular contributor to Financial Advisor and Inc.com. Barron’s has ranked him the “#1 Independent Financial Advisor” in the nation on three separate occasions. His firm, Edelman Financial Services LLC, handles nearly sixteen billion dollars in assets for Americans across the country, winning over 100 awards from business, advisory, communication, and community service sectors in the process. He lives in Alexandria, Virginia. You can visit him at RicEdelman.com.

Excerpt. � Reprinted by permission. All rights reserved.
Rescue Your Money CHAPTER

ONE One Major Goal You Should Have
When people seek investments, they tend to have one goal in mind: They want to beat the market.

Don’t agree? Then tell me why you compare the performance of your investments with the S&P 500 Stock Index. You’re gauging your success by comparing your investment results with the overall market, as measured by the S&P 500, the Dow Jones Industrial Average, or some other stock-market index. If you’re beating the market, you’re happy. If you’re not, you’re unhappy.

Guess what? Trying to beat the market is the wrong goal.

In fact, that’s a disastrous goal. Taking that approach sets you up for failure.

Why? It’s really very simple. And we need look no further back than 2008 to understand why. In 2008 the S&P 500 lost 38.5%.I 1 If you lost only 30%, congratulations! You beat the market!

Somehow I doubt you (or your spouse) would be thrilled at such news.

Thus we must remember that “beating the market” isn’t the point. In fact, only one thing matters when it comes to investing: achieving financial security. That is your one major goal.

Think about it. The purpose of investing is to help you achieve your goals, whether that means sending your kids to college, retiring comfortably, or caring for aging parents. It’s financial security that matters, not some benchmark that has no relevance to your personal life.

People who focus on the stock market are missing the point. You need to emphasize your goals.

I. The sources for all statistics can be found on page 175.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent! This is an exceptionally good book for a ...
By Daniel A. Nelson
Excellent! This is an exceptionally good book for a tyro investor. It is free of jargon and complicated mathematical formulas and is an easy read so is not in the least intimidating for the tyro investor. When someone is first learning how to invest he or she must sort through the plethora of misinformation, wrong information, and nonsense that is out there in the investment arena. But Ric Edelman leads the tyro investor through the tangled jungle of the absolute multitude of investment nonsense out there in the world and gives the reader the simple tried and true in an easy to understand manner. I would recommend this book to anyone just learning how to invest. (I have already purchased a dozen copies of this book myself to give copies to friends and relatives. )

1 of 1 people found the following review helpful.
Really good practical advice
By Claud
Really good practical advice. Not a lot of surprising info given the data that is presented and what we all have learned throughout life, but it is good to hear it from someone else. The way that the data is presented and explained is great. I will be purchasing this book for nieces/nephews and tell them that they can skip a lot of the anguish and hard life lessons if they really pay attention to the messages in this book.

6 of 7 people found the following review helpful.
RIP OFF!
By Walter Rubin
The author put his ideas into a tiny sized book and and then triple spaced everything!!! All it is is a pitch for you to turn over all your money and let his company "wisely" invest it for you. This is a scam. Go on the internet and read how poorly his company took care of other people's money.

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Rabu, 02 Oktober 2013

[X699.Ebook] Get Free Ebook How To Interpret Literature: Critical Theory for Literary and Cultural Studies, by Robert Dale Parker

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How To Interpret Literature: Critical Theory for Literary and Cultural Studies, by Robert Dale Parker

Offering a refreshing combination of accessibility and intellectual rigor, How to Interpret Literature: Critical Theory for Literary and Cultural Studies, Third Edition, presents an up-to-date, concise, and wide-ranging historicist survey of contemporary thinking in critical theory. The only book of its kind that thoroughly merges literary studies with cultural studies, this text provides a critical look at the major movements in literary studies since the 1930s, including those often omitted from other texts. It is also the only up-to-date survey of literary theory that devotes extensive treatment to Queer Theory and Postcolonial and Race Studies. How to Interpret Literature is ideal as a stand-alone text or in conjunction with an anthology of primary readings such as Robert Dale Parker's Critical Theory: A Reader for Literary and Cultural Studies.

Distinctive Features
* A conversational and engaging tone that speaks directly to today's students
* Wider coverage than any book of its kind
* A rich assortment of pedagogical features (charts, text boxes, photos, and suggestions for further reading)

  • Sales Rank: #51584 in Books
  • Published on: 2014-07-14
  • Released on: 2014-07-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.50" h x .90" w x 8.20" l, .0 pounds
  • Binding: Paperback
  • 416 pages

Review

"How to Interpret Literature takes on an immense and formidable task--presenting to students the corpus of twentieth-century literary theory and its differing schools, conflicts, and developments--and it succeeds with a minimum of fuss, grandstanding, ponderousness at synthesizing all of this in one handy volume. Parker's sensitive, responsive, measured, ethically minded, and dazzlingly well-informed approach makes theory lucid, accessible, and inviting while also acknowledging that it is an irreducibly complex, simultaneously graspable intellectual project that demands a lifetime's worth of repeated inquiry."--David Greven, University of South Carolina


"A clear, highly readable introduction to critical theory with plenty of fine explanations and illuminating examples drawn from literature, film, and music."--Paul Klemp, University of Wisconsin, Oshkosh


"How to Interpret Literature is a clearly written and accessible guide to critical theory for students of English Studies. In this book students will find a friendly and readable guide to complex and often intimidating theoretical concepts."--Richard Zumkhawala-Cook, Shippensburg University


About the Author

Robert Dale Parker is James M. Benson Professor of English at the University of Illinois at Urbana-Champaign.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Should be your first choice
By An Amazonian
I read the first edition, from 2008. It's an excellent book--it works hard to be clear and to give concrete examples, both of how the various theories can apply to everyday life and of how they would be used to interpret literature in a student paper. It also realizes that this recent theory is embedded in specific personalities, and so it gives the names and pictures of important stars in theory. It even explains spelling and pronunciation mistakes that students often make with key terms.

This is a less sophisticated book than the book that it names as its inspiration (Terry Eagleton's Literary Theory). While it is clearly and helpfully written, it lacks Eagleton's beautiful prose, startling humor, and rhetorical force. But for all that, I think this is the book I'd assign if I had to teach a theory class, most of all because its coverage is more recent. (And that's the 2008 version--the new version is even more current.) It's also the first book I'd choose for self-study. It's not the deepest, but it's the clearest and it's one of the broadest. If you're entering graduate work (as I am once again), you can read it in a weekend and feel well-prepared to plunge back in.

5 of 5 people found the following review helpful.
this is one of my favorite books ever and it's a textbook??
By Amazon Customer
Let me begin with this: as an English/Lit major who reads nothing but fiction, fiction, and more fiction in my free time, this book is one of my favorite books ever. I had fun reading this book, I looked forward to every chapter. It clearly outlines all of the terms I wish I had known my whole life, names ideas that you didn't even know had names. Every page I read I was thinking "Yes!! This is what I've been trying to articulate!" I rented this book but by the end of the semester I had marked it up and didn't want to part with it so much that I decided to pay the difference and kept it. I don't know who actually reads textbook reviews but if you read mine, I would really recommend getting this one. Even if you don't need it. I shudder to think what my academic life would be like right now without it. I'm still using it in my classes a year later, and I will probably take it with me when I graduate and go on to teach or to be taught.
Let me end with this: buy this book

3 of 3 people found the following review helpful.
Helpful for learning Literary Theory.
By Bridget Schabron
Helpful book for those trying to learn about Literary Theory for the first time. We used it in my Literary Theory and Criticism graduate-level English course.

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[X202.Ebook] Get Free Ebook Engineers of Jihad: The Curious Connection between Violent Extremism and Education, by Diego Gambetta, Steffen Hertog

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Engineers of Jihad: The Curious Connection between Violent Extremism and Education, by Diego Gambetta, Steffen Hertog

The violent actions of a few extremists can alter the course of history, yet there persists a yawning gap between the potential impact of these individuals and what we understand about them. In Engineers of Jihad, Diego Gambetta and Steffen Hertog uncover two unexpected facts, which they imaginatively leverage to narrow that gap: they find that a disproportionate share of Islamist radicals come from an engineering background, and that Islamist and right-wing extremism have more in common than either does with left-wing extremism, in which engineers are absent while social scientists and humanities students are prominent.

Searching for an explanation, they tackle four general questions about extremism: Under which socioeconomic conditions do people join extremist groups? Does the profile of extremists reflect how they self-select into extremism or how groups recruit them? Does ideology matter in sorting who joins which group? Lastly, is there a mindset susceptible to certain types of extremism?

Using rigorous methods and several new datasets, they explain the link between educational discipline and type of radicalism by looking at two key factors: the social mobility (or lack thereof) for engineers in the Muslim world, and a particular mindset seeking order and hierarchy that is found more frequently among engineers. Engineers' presence in some extremist groups and not others, the authors argue, is a proxy for individual traits that may account for the much larger question of selective recruitment to radical activism.

Opening up markedly new perspectives on the motivations of political violence, Engineers of Jihad yields unexpected answers about the nature and emergence of extremism.

  • Sales Rank: #655538 in eBooks
  • Published on: 2016-03-01
  • Released on: 2016-03-01
  • Format: Kindle eBook

Review
"This is an important study. . . . The wealth of statistical data they bring to bear provides what was once a hypothesis with solid empirical grounding."--Malise Ruthven, Financial Times

"[A]n interesting and important book. . . . Definitely recommended."--Tyler Cowen, Marginal Revolution

"That's really good work, and they deserve credit for that observation. . . . It is thrilling and intriguing as a theoretical issue."--Jeffrey I. Victoroff, University of Southern California Keck School of Medicine, Chronicle of Higher Education

"Wonderful."--Jacob N. Shapiro, Princeton University, Chronicle of Higher Education

"[They] really help us refine our understanding of what the risk factors are."--Jessica Stern, Boston University Pardee School of Global Studies, Chronicle of Higher Education

"Data-driven and carefully constructed."--John Waterbury, Foreign Affairs

"Intriguing. . . . There's a clear need to try and understand the motivation for this breed of terrorism that Gambetta and Hertog address in a thorough way that avoids alarmism."--Dominic Lenton, Engineering & Technology

"Opening up markedly new perspectives on the motivations of political violence, Engineers of Jihad yields unexpected answers about the nature and emergence of extremism."--Islam and Muslim Societies

From the Back Cover

"This magnificent treatise combines a deep concern for one of the grave problems of our age--the recruitment of jihadists intent on terrorizing the world--with a Sherlock Holmes approach to a solution. Arthur Conan Doyle might have named the story--had this been fiction--'the case of the engineers who barked too loudly.' As readers discover 'who dunnit' and why, they learn to separate popular myths about Islamic terrorism from what makes jihadists tick."--David D. Laitin, Stanford University

"Engineers of Jihad should take a front-and-center position on the bookshelves of anyone trying to understand jihad in the context of radicalization--Diego Gambetta and Steffen Hertog have clearly made an invaluable contribution at a pivotal time in history."--Raphael Perl, executive director of the Partnership for Peace Consortium of Defense Academies and Security Studies Institutes

"This book offers a detailed analysis of the curious overrepresentation of engineers in militant Islamist groups and presents a line of inquiry that is new to the field--namely the study of the relationship between political inclinations and personality traits. The book's originality, sharp focus, and analytical rigor set it apart, and it is likely to become a classic on radical political activism."--Thomas Hegghammer, Norwegian Defence Research Establishment

"Why do so many members of violent radical Islamic groups have an engineering background? This book offers new data, interpretations, and explanations of recruitment to violent radical Islamic groups. Engaging and informative, it makes a significant contribution to the study of terrorism."--Scott Gates, Peace Research Institute Oslo (PRIO) and University of Oslo

About the Author
Diego Gambetta is professor of social theory at the European University Institute, Florence, and official fellow of Nuffield College at the University of Oxford. His books include The Sicilian Mafia and Codes of the Underworld (Princeton). Steffen Hertog is associate professor of comparative politics at the London School of Economics. He is the author of Princes, Brokers, and Bureaucrats.

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0 of 1 people found the following review helpful.
Very impressive
By JBA
This is a fascinating book. It is thought provoking, analytical rigorous, and carefully argued. It does not demystify terrorism in all of its aspects, but it certainly sheds interesting light on the problem in helpful ways.

5 of 5 people found the following review helpful.
More Education Is Not Always A Good Thing!
By Loyd Eskildson
Many Islamic radicals are better educated than their peers, and a good proportion attended college - with many becoming engineers (Mohammad Atta, Osama bin Laden). The strange part about the latter is that it is a profession we would not naturally associated with a religious movement. Not surprisingly, the authors immediately jump into providing an informal list of such individuals - over a period of decades and a wide geographic area in the Middle East.

Then, taking a more scientific and structured approach, they compile a list of 404 members of violent Islamist groups from 30 nationalities. Of that group, they found biographical information for 326 cases and educational information for 284. Of those, 26 had less than a secondary education, 62 completed secondary education (including madrasas), and 196 had higher education (at least 37 studied in Western countries). The share with higher education worked out to 69%. In 1986-87, when many of the individuals were studied, tertiary enrollment rates in the Arab world averaged 12.2%, leaving little doubt that violent Islamist radicals overall were vastly more educated than their compatriots.

The authors were also able to find the subject of study for 178 of the 196 cases engaged in higher education at some point. The second most numerous group was comprised of 34 individuals who pursued Islamic studies - not surprising. However, the group that came first was engineers - 78 out of the 178, followed by 14 in medicine, 12 in economics and business, and 7 in natural sciences. Overall, the individuals who studied for engineering, medicine, and science represented 56.7%. Among the 42 of the 78 cases for whom they could find the precise discipline, electrical, civil, and computer-related studies predominated.

The preceding pattern generalized except for Saudi Arabia (lower proportion of engineers) and Singapore/Indonesia (higher proportion). (Much less information was available regarding jihadists born/raised in the West. Again, however, engineering was overrepresented - to an even higher degree.)

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