Kroikhaake: Oktober 2010

Kamis, 28 Oktober 2010

[G887.Ebook] Ebook Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars, by Jay Conrad Levinson, Rick Frishman, Jill L

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How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits

Sales Rank: #2280085 in Books
Published on: 2002-06
Original language: English
Number of items: 1
Dimensions: .98" h x 6.30" w x 9.22" l, 1.16 pounds
Binding: Paperback
304 pages

From Publishers Weekly
Billing itself the PR bible for a new decade, Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity.
Copyright 2002 Cahners Business Information, Inc.

From Library Journal
Levinson began his series of "guerrilla marketing" titles in 1963 and now has almost 30 to his credit. Here he is joined by Rick Frishman, a previous collaborator who is president of Planned Television Arts and executive vice president of Ruder*Finn, and Jill Lublin (Insider's Edge to Powerful Publicity), CEO of the strategic consulting and public relations firm Promising Promotion. In 33 fact-packed chapters and two appendixes (sample materials and a resource directory), the authors offer a practical, step-by-step guide to publicity. Tips range from how to make friends in the media to using the Internet to publicize a product, and sample press kits and media packages are included. The book is not definitive but very usable, giving readers the know-how to carry out many of the functions of public relations and to find further information as necessary. This book belongs in public and academic libraries that serve business practitioners. Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
Copyright 2002 Cahners Business Information, Inc.

About the Author
Jay Conrad Levinson is publisher of the much-admired Guerrilla Marketing Newsletter and lectures worldwide on guerrilla and below-the-line business techniques

Most helpful customer reviews

3 of 4 people found the following review helpful.
Not as broad based as hoped
By Craig Scott
I got this book because I hear a lot of buzz from prospective clients about using PR to promote their business virtually free. I figured this book had something to do with it.

What I found was a pretty good guide for using media exposure and publicity to promote yourself as and author or pundit--plus a great sales tool for the authors who are PR consultants--surprise!.

Not as practical when you are thinking of trying to promote a business like metal stamping, accounting services or the like. Some nuggets are applicable.

The dream this book whips up is that you can promote anything for only a few pennies and lots of good old American hard work and polite deference to journalists.

PR is important but make sure you have a marketing plan working alongside your PR efforts... good luck!

0 of 0 people found the following review helpful.
Guerrilla Publicity Is Informative And Easy To Implement
By Marilyn Parmelee
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On Your Market-Save Time, Money, And Aggravation, Media Kits-Guerrilla Style and Find Your Uniqeness and Capitalize On It. Don't get me wrong, I like and can use it all, but those are my favorites because I needed them NOW. These chapters include the information I wish I had before I started marketing my book.

Marilyn Parmelee
Author of Hearing God's Voice For Yourself

0 of 0 people found the following review helpful.
Great common sense tool.
By Dave P.
Made great sense in reading it. A number of the ideas offered are relevant in any area of sales or publicity. Offers valuable helps for someone who is perhaps seeking ideas.

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Senin, 25 Oktober 2010

[X949.Ebook] Get Free Ebook The Lord of the Rings: The Fellowship of the Ring [In Japanese Language], by J. R. R. Tolkien

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The Lord of the Rings: The Fellowship of the Ring [In Japanese Language]

Sales Rank: #2287669 in Books
Published on: 1992
Binding: Paperback Bunko
252 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
The Lord of the Rings in Japanese
By Ann M
This is an excellent book and was in excellent condition. My daughter is a Japanese major in college and will be receiving it as a birthday gift.This was an excellent transaction, and we will use this seller again! Thank you!

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Sabtu, 23 Oktober 2010

[V207.Ebook] Get Free Ebook Stuart Little, by E. B. White

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Sales Rank: #5075163 in Books
Published on: 1945
Number of items: 1
Binding: Hardcover

Most helpful customer reviews

0 of 0 people found the following review helpful.
EB White did a great job with Charlotte's web
By Marilyn Watt
What a strange story! I can see how the concept of a little person/mouse gets to ride in a toy car and sail a toy boat seems cute...but then he shows how incredibly rigid his personality is not being able to let go of his expectations for his "date". Not that a real tiny girl would ever exist anyway. Our grandson was upset at how negative Stuart was--and I was too. This is a loosely associated compilations of little stories that don't hang together. Our grandson was also upset that Stuart wasn't ever going home. He just takes off in his car...but he'll run out of money and he has no job or skills...it's very strange. EB White did a great job with Charlotte's web, but I can't recommend this.

0 of 0 people found the following review helpful.
A Little Confused
By Jon Jackson
A great book and my children (ages six and three) loved hearing me read it. Nothing like the movies but there are some familiar characters. The Littles, Stuart, Margalo, and Snowbell were all there and the movie's characterizations were faithful to the book. But the story's ending was not nearly so much on the 'happily ever after' stuff. Not bad, mind you, but my impression of the book's theme was that of growing up and going out on one's own. Independence, if you will. The movies were more morality plays with lessons learned in the end but no real character growth. Perfect for sequels I guess.
One part did throw me, however: In the author bio on the back cover it states that White began writing for his niece when she was six but by the time he finished she was grown and reading Hemingway. What, was she seven?

0 of 0 people found the following review helpful.
Great story
By Shelley
I liked this story. Read it years ago when I was in grade school. Still enjoyed reading it. Seemed shorter than I thought. But I enjoyed reading it.

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Kamis, 21 Oktober 2010

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Dimensions: 9.00" h x 1.10" w x 6.00" l,
Binding: Hardcover

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Sabtu, 16 Oktober 2010

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New York Times Bestseller

A 2015 Newbery Honor Book Going to school and making new friends can be tough. But going to school and making new friends while wearing a bulky hearing aid strapped to your chest? That requires superpowers! In this funny, poignant graphic novel memoir, author/illustrator Cece Bell chronicles her hearing loss at a young age and her subsequent experiences with the Phonic Ear, a very powerful—and very awkward—hearing aid.
The Phonic Ear gives Cece the ability to hear—sometimes things she shouldn’t—but also isolates her from her classmates. She really just wants to fit in and find a true friend, someone who appreciates her as she is. After some trouble, she is finally able to harness the power of the Phonic Ear and become “El Deafo, Listener for All.” And more importantly, declare a place for herself in the world and find the friend she’s longed for.

PRAISE FOR EL DEAFO
STARRED REVIEWS
"A standout autobiography. Someone readers will enjoy getting to know."
--Publishers Weekly, starred review

"Worthy of a superhero."
--Kirkus Reviews, starred review

"This empowering autobiographical story belongs right next to Raina Telgemeier’s Smile (2011) and Liz Prince’s Tomboy."
--Booklist

Sales Rank: #1347 in Books
Brand: Harry N. Abrams
Published on: 2014-09-02
Released on: 2014-09-02
Original language: English
Number of items: 1
Dimensions: 9.00" h x .63" w x 6.00" l, 1.20 pounds
Binding: Paperback
248 pages

Features

Harry N Abrams

From School Library Journal
Gr 2–6—Cece loses her hearing from spinal meningitis, and takes readers through the arduous journey of learning to lip read and decipher the noise of her hearing aid, with the goal of finding a true friend. This warmly and humorously illustrated full-color graphic novel set in the suburban '70s has all the gripping characters and inflated melodrama of late childhood: a crush on a neighborhood boy, the bossy friend, the too-sensitive-to-her-Deafness friend, and the perfect friend, scared away. The characters are all rabbits. The antics of her hearing aid connected to a FM unit (an amplifier the teacher wears) are spectacularly funny. When Cece's teacher leaves the FM unit on, Cece hears everything: bathroom visits, even teacher lounge improprieties It is her superpower. She deems herself El Deafo! inspired in part by a bullied Deaf child featured in an Afterschool Special. Cece fearlessly fantasizes retaliations. Nevertheless, she rejects ASL because it makes visible what she is trying to hide. She ventures, "Who cares what everyone thinks!" But she does care. She loathes the designation "special," and wants to pass for hearing. Bell tells it all: the joy of removing her hearing aid in summer, the troubles watching the TV when the actor turns his back, and the agony of slumber party chats in the dark. Included is an honest and revealing afterword, which addresses the author's early decision not to learn ASL, her more mature appreciation for the language, and her adage that, "Our differences are our superpowers."—Sara Lissa Paulson, The American Sign Language and English Lower School, New York City

Review
'A serious subject treated with warmth and humour.' Little London magazine "Full of warmth, humor, and superpowered strength, El Deafo is an absolute treat." Raina Telgemeier, author of Smile "Read El Deafo for the giggles, for the challenges, for the universal life experiences, and for the opportunity to be changed, even just a little. And for those readers who, like Cece, discover ways to turn the things the world calls weakness into the qualities they own as strengths, make sure to have a couple of capes on hand." Matthew C. Winner, The Busy Librarian 'It's an honest and rather sweet tale of a girl coming to terms with her disability, and as such the kind of story that will strike a chord with any child who has felt ostracised or different. El Deafo is heartfelt, eye-opening, funny and beautifully drawn.' The Financial Times 'Inspiring and honest, this is a wonderful graphic novel.' Book of the Week in We Love This Book and The Bookseller

About the Author
Cece Bell has written and illustrated several books for children, including the Geisel Honor book Rabbit & Robot: The Sleepover. She lives in Virginia with her husband, author Tom Angleberger.

Most helpful customer reviews

332 of 336 people found the following review helpful.
Cece is my daughter and I am so very proud ...
By Barbara
Cece is my daughter and I am so very proud of her for baring her soul to write El Deafo. She worked 5 years to write and illustrate her graphic novel and it carries so many, many messages to everyone who reads it. I had hoped Cece would write this book ever since she started having her Sock Mobkey books published. I believe she is benefiting from her book-related travels and experiences as much as her readers benefit from her book. Thanks for askin'. Sincerely, A Proud Mama

72 of 74 people found the following review helpful.
I especially love that Cece is likable and not whiny about her ...
By Kerry Cerra
I was diagnosed with a hearing loss at age 16. As an adult with a now severe hearing loss, I wanted to scream "YES!!!!" on just about every single page. I especially love that Cece is likable and not whiny about her situation. It shows how someone with hearing loss can feel stupid when it's not about stupidity at all.

I want my family to read this. I want my friends to read this. I want the whole world to read this!!!!! Cece's descriptions are dead on and this book is so important for those of us trying to live a normal life in a difficult situation. I'm forever grateful for El Deafo. And my friends, please keep the lights on and your face towards me. Thanks!

15 of 16 people found the following review helpful.
Review for teachers
By teacher
For teachers: Although I enjoyed the book and would recommend it, if you are thinking about doing this as a read aloud you will loose a lot because there is much that is translated through the pictures. Its like reading a comic strip. Also some of the content might be questionable for young readers. At a sleep over Cece is told to look down her shirt and spell A-T-T-I-C, kids make armpit farts, older sister is caught smoking and tells Cece not to tell mom, Cece can hear when her teacher is going to the bathroom, the word hell is used, teacher leaves the class without supervision to smoke in the teacher's room, etc.... I did like the book and I believe Cece's emotions are honest and children will be able to identify and relate to them but teachers should read it first before assigning it to students.

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Minggu, 10 Oktober 2010

[S581.Ebook] Ebook Free Understand Pain Live Well Again: Life Is Now (Tm) (Life is Now Pain Care Book 1), by Neil Pearson

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The information you are about to read was written to provide health care practitioners with an additional tool for educating their patients with pain. Many times I have been asked for a handout to go along with my Overcome Pain, Live Well Again education seminars, and even more times clinicians have asked me if there is something that will help them educate their clients… “without it taking so much time!” Traditionally, pain neurophysiology education takes two to three hours. It is perceived by many as expensive and inefficient, even though the research shows it can be highly beneficial. Much of the information presented in this book draws from knowledge I have gained from Lorimer Moseley and David Butler. These two physiotherapists and educators have provided many original concepts about pain neurophysiology in their excellent book Explain Pain. A number of their ideas are paraphrased here, including the powerful therapeutic question, “How dangerous is this really?”, and the concept of discussing input from the nociceptive system as danger signals. It is imperative that clinicians clearly understand these concepts. We must be able to discuss pain neurophysiology easily with our clients, and make the information relevant to their situation. Any clinician setting out to educate people about pain should own Explain Pain, be intimate with its contents, and have it available for their clients.

Sales Rank: #860619 in eBooks
Published on: 2015-05-11
Released on: 2015-05-11
Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good education source for people in pain and those that help people in pain
By tianna meriage
As an integrative physical therapist, I absolutely share this information on a daily basis with my clients and provide them the booklet for their own continued education. It is often helpful for people to have an understanding as to where pain comes from and how we can be empowered to decrease the suffering from pain---I know it has worked for me! The education provided in Neil's booklet is worth the health for yourself or your clients.

0 of 0 people found the following review helpful.
A beginner's guide to pain
By Jason
Great information about pain for beginners - and just the right length/information density as well. Wish I had found this sooner - that the pain was in my head vs. some organic reason. Would have saved me a lot of, well, pain...For more advanced knowledge I recommend Lorimer Moseley's Explain Pain, cheapest to get it directly from his website as an e-book.

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Kamis, 07 Oktober 2010

[G792.Ebook] Download PDF Respiratory physiology--the essentials, by John B West

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The Sixth Edition covers the essential information in respiratory physiology. Respiratory Physiology: the Essentials is an introductory text written by Dr. West. Updated sections include pulmonary capillaries, diffusion of carbon dioxide, hypoxic pulmonary vasoconstriction, pulmonary edema, and a new chapter focusing on control of ventilation.

Sales Rank: #11075431 in Books
Published on: 1979
Number of items: 1
Binding: Paperback
182 pages

Review
Doody's Book Review Service, 28-APR-08, Steven K. Hamick, BIS, RRT, AE-C, William Beaumont Hospitals -- "This eighth edition continues the gold standard tradition of its predecessors. It is well written and well laid out. Dr. West takes the complex topic of respiratory physiology, breaks it down into its individual components, and writes the specifics in a very simple, easy to understand language. This is a must-have book not only for medical and respiratory care students but for university, college, and hospital libraries."-Doody's Book Review Service (Weighted Numerical Score: 98; 5 Stars)

Most helpful customer reviews

10 of 10 people found the following review helpful.
Useful pulmonary physiology introduction and reference
By richmotk
I used this book for my pulmonary block in medical school. If you like to preview topics before class, this book covers everything that will be discussed. It's also good for clarifying the more difficult concepts from lecture. The book goes into more detail than is strictly required for basic medical pulmonology (e.g. derivations of mathematical representations of concepts), however, the biggest ideas are well-summarized at the end of each chapter in the practice question section. Taking into account the relatively low cost, short length, and usefulness as a reference and practice question bank, I recommend this book for medical school pulmonary coursework.

1 of 1 people found the following review helpful.
THE book on respiratory physiology.
By eiresurg
I had a much earlier version of this book for medical school and often found myself wanting to revisit the principles outlined by West. So, I got this recently. It is such an easy read with no fluff. The true sign of a teacher is someone able to take a complex subject and simplify it for the learner. West does this impeccably. This can easily be read in a day without much effort. It's too bad all physiology isn't presented in such a manner. Thank you John West!

4 of 4 people found the following review helpful.
Perfect size and scope
By Scott joyce
The book is written concisely, and is easy to read. It follows a logical pathway through the components of the respiratory system, but doesn't add more than you need for a general understanding. 1st year SRNA student.

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